Course Content
Introduction
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Welcome to the Course
MODULE 1: GETTING STARTED
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Lesson 1.1 — Creating Your Account
Lesson 1.2 — Understanding Audiences
Lesson 1.3 — Creating Signup Forms
Lesson 1.4 — Templates & Brand Kit
Lesson 1.5 — Mini Project
MODULE 2: CREATING NEWSLETTERS
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Lesson 2.1 — Story Structure for Impact
Lesson 2.2 — Building a Campaign
Lesson 2.3 — Automations & Workflows
Lesson 2.4 — Testing, Deliverability & Scheduling
Lesson 2.5 — Mini Project
MODULE 3: ANALYTICS & GROWTH
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Lesson 3.1 — Understanding Reports
Lesson 3.2 — Improving Performance
Lesson 3.3 — Growing Your List
Lesson 3.4 — Integrations
Lesson 3.5 — Final Project
Mailchimp Masterclass for CBOs & Grassroots Teams

  • What Mailchimp can do for CBOs

  • Course overview

  • Why newsletters matter for visibility & donor trust

  • Simple workflow: audience → campaign → report

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